Bigger Than This: How to turn any venture into an admired brand por Fabian Geyrhalter

October 15, 2019

Bigger Than This: How to turn any venture into an admired brand por Fabian Geyrhalter

Titulo del libro: Bigger Than This: How to turn any venture into an admired brand

Autor: Fabian Geyrhalter

Número de páginas: 202 páginas

Fecha de lanzamiento: January 23, 2018

ISBN: 0989646173

Editor: Brandtro

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Fabian Geyrhalter con Bigger Than This: How to turn any venture into an admired brand

Páginas: 202 Géneros: 12:KJ:Business & management 12:KJS:Sales & marketing 12:KJH:Entrepreneurship Sinopsis: What do brands like Planet Fitness, Everlane, ,and Bombas all have in common? They ,re capturing peoples , emotions and winning customers , hearts. And they are based on commodity products or services.Following the success of his #1 bestselling book, &ldquo,How to Launch a Brand,&rdquo, acclaimed brand strategist Fabian Geyrhalter is back with an enlightening new book that digs deep into today ,s new world of brand creation. &ldquo,Bigger Than This&rdquo, challenges companies &ndash, from startups to Fortune 100s &ndash, to (re)discover their spark and connect with today ,s consumers on a deeper level.In &ldquo,Bigger Than This,&rdquo, Geyrhalter analyzes brands that are based on commodity products &ndash, watches, socks, shoes, fish &ndash, yet they quickly turn into beloved brands. He emphasizes the importance of storytelling, encouraging brands to embrace 8 simple traits these brands showcase and offers specific, actionable commandments that any brand can implement &ndash, story, belief, cause, heritage, delight, transparency, solidarity, ,and individuality. Instead of playing &ldquo,dress-up,&rdquo, he wants businesses to uncover the roots of their ventures and share honest, empathetic stories that resonate with consumers, creating a loyal following that leads to strong, successful brands.Delightfully concise and refreshing, Geyrhalter draws on his personal experience of having helped shape over 60 brands, and intentionally (and noticeably) steps away from marketing fluff and business lingo that often clouds the integrity of marketing books._,